Soap opera and gender in Colombia

Abstract

This article approaches the construction of the feminine representations -from a gender perspective- in the Colombian soap opera field, which as a cultural format has reached the frontier of the Latin-American identity. A historical tracking of how the characterization of the feminine in the national tele drama answers some logics in which the social rights and the self-portraits work as a synergy, pushed more from the feminine routine than from “favors” or political revendications staged in the media. This will allow us to locate in a given space the gender-identity problem, and at the same time it will enable to have a look at the incidence reached by the battles between men and women in the cultural-mediatized products. Which are the transformations of the feminine in the mediatized culture and how they appear there? What places take on contemporary social transformations?