Trademarks during electoral campaigns: An analysus of the criteria for their control

Abstract

The mixed system —public and private— of financing for political parties and electoral campaigns in Mexico, has evolved in the face of new assumptions of contributions not clearly indicated by the regulatory framework, such as commercial brands, and the presence of public figureshrough social networks with the intention of promoting certain candidacies and/or political parties. For this reason, a jurisprudential methodology has been  developed for the analysis of commercial propaganda in times of electoral campaigns.