Sustainability in Product Design Management: The value of design in the company

Abstract

This document exposes a wider vision in the discipline of design within the business environment. Often, businesses limit the work of designers to areas such as corporate communication, brand image or identity and product or space design. However, here we aim to show design´s relevance and importance from a more inclusive, holistic and multidisciplinary perspective within the business environment. Explaining the relationship between design and the decision-making process for goods and services, product design and the impact this may have in problem solving processes from a responsible and critical point of view. Finally, we may appreciate the intervention and knowledge granted by design management, disregarding the company size; design responsibility and its mediator capabilities will ultimately define its interaction with individuals and the environment through sustainability