Impacto de variables subjetivas en la formación de la confianza del consumidor en México
DOI:
https://doi.org/10.20983/epd.2024.79.1Palabras clave:
Confianza del consumidor, COnsumo, Componentes principales, Economía conductualResumen
La teoría económica neoclásica bajo la cual se desarrollan los modelos de consumo presenta algunas deficiencias, este documento propone incluir variables que reflejen aspectos subjetivos del ser humano, explorando los componentes de la confianza del consumidor analizando la Encuesta Nacional de Confianza del Consumidor (ENCO) con la técnica de Análisis de Componentes Principales. Los resultados muestran que las expectativas acerca de las finanzas personales y la percepción de la economía del país representan el componente más importante, esta dimensión de actitudes muestran los planes de compra y pueden ser considerados como predictores del consumo de bienes duraderos.
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