Marco TOE para diferenciar la asimilación del ERP en franquicias y empresas familiares mexicanas


Palabras clave:

Modelo TOE, ERP, franquicias, empresas familiares


La importancia de las franquicias y empresas familiares en la economía es indiscutible; sin embargo, hay pocos estudios enfocados a valorar la asimilación de sistemas de planeación empresarial (ERP, por sus siglas en inglés), en lo particular, en el  lector restaurantero. Esta investigación busca determinar si la relación entre el uso del ERP y el desempeño económico es distinto entre las franquicias y las empresas familiares. En el análisis se utiliza la información de una muestra de 70 franquicias y 102  empresas familiares mexicanas. Este estudio resalta diferencias significativas entre ambos tipos de empresas. Cabe mencionar  que, independientemente del tipo de negocio de que se trate, lo que arroja un mejor resultado en ambas muestras es la presió n competitiva del uso del ERP por sus competidores y el papel que juega la transferencia de conocimiento.

Biografía del autor/a

Silvia Leticia López Rivas, Universidad Autónoma de Tamaulipas

Adscrita a la Facultad de Comercio y Administración de la Universidad Autónoma de Tamaulipas (México). 

Jannett Ayup González, Universidad Autónoma de Tamaulipas

Adscrita a la Facultad de Comercio y Administración

Adriana Méndez Wong, Universidad Autónoma de Coahuila

Adscrita a la Facultad de Mercadotecnia


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2021-08-24 — Actualizado el 2021-09-17