Marco TOE para diferenciar la asimilación del ERP en franquicias y empresas familiares mexicanas
DOI:
https://doi.org/10.20983/epd.2021.65.1Palabras clave:
Modelo TOE, ERP, franquicias, empresas familiaresResumen
La importancia de las franquicias y empresas familiares en la economía es indiscutible; sin embargo, hay pocos estudios enfocados a valorar la asimilación de sistemas de planeación empresarial (ERP, por sus siglas en inglés), en lo particular, en el lector restaurantero. Esta investigación busca determinar si la relación entre el uso del ERP y el desempeño económico es distinto entre las franquicias y las empresas familiares. En el análisis se utiliza la información de una muestra de 70 franquicias y 102 empresas familiares mexicanas. Este estudio resalta diferencias significativas entre ambos tipos de empresas. Cabe mencionar que, independientemente del tipo de negocio de que se trate, lo que arroja un mejor resultado en ambas muestras es la presió n competitiva del uso del ERP por sus competidores y el papel que juega la transferencia de conocimiento.
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