RAMOS RUBIO, P.; ZIZALDRA-HERNÁNDEZ, I. Symbolic branding and hybridization: An approach on the Mexico-USA cultural border intersection: The case of Ciudad Juarez-El Paso. Noesis. Journal of Social Sciences and Humanities, [S. l.], v. 21, n. 41, p. 173–202, 2021. DOI: 10.20983/noesis.2012.1.7. Disponível em: http://erevistas.uacj.mx/ojs/index.php/noesis/article/view/211. Acesso em: 14 nov. 2026.