Ramos Rubio, P., & Zizaldra-Hernández, I. (2021). Symbolic branding and hybridization: An approach on the Mexico-USA cultural border intersection: The case of Ciudad Juarez-El Paso. Noesis. Journal of Social Sciences and Humanities, 21(41), 173–202. https://doi.org/10.20983/noesis.2012.1.7